Tumeke | Of Everything

AI-driven Ergonomics

The TuMeke website hero, tilted in a browser frame: “Keeping Workers Safe Through Computer Vision and AI” over a dimmed still of a worker lifting luggage into an overhead bin

TuMeke is on a mission to eliminate workplace injuries with an AI-powered platform that equips safety professionals to assess, diagnose, and address ergonomic risks. By providing automated risk assessments, actionable insights, and measurable results, TuMeke helps reduce incidents, lower injury-related costs, and foster a strong culture of safety.

Their thoughtful approach to workplace safety deserved a visual identity to match. We evolved their existing brand—across their website, social media, and print collateral—into a cohesive system that highlights TuMeke’s approachable expertise and forward-thinking solutions.

The TuMeke marketing site's Collect/Analyze/Take Action product tour on a tablet, showing a warehouse worker being photographed for a risk assessment

TuMeke nav bar, blog post layout and a thumbnail-template board of podcast, case-study, keyword and spotlight cards

TuMeke came to us with a very minimal set of brand elements. This included a single brand color, an entire font family, and elements from their initial website build. We leaned into this minimalism by expanding the color palette within a monochromatic theme and tailoring the font family to a few select weights.

TuMeke icon system guide: padding and modifier-area diagram over an ergonomic-injury pictogram, shown in its base, approved, caution, check and x states

TuMeke People icon set: body-position, collaboration, turnover, record and injury pictograms across their base and status color variants

TuMeke Metrics icon set: line charts, model-improvement windows, assessment documents, pie charts, body and risk-score pictograms across status variants

TuMeke Benefits icon set: ROI, discover, target, security and personalized pictograms across their base and status color variants

Three M3 Insurance case-study PDF pages on TuMeke: results overview, “Discovering TuMeke” and Implementation and Results

A LinkedIn-style M3 Insurance post card promoting the TuMeke case study

A second LinkedIn-style M3 Insurance post card promoting the TuMeke case study

Two Ergonomic Evaluation Types document covers beside a row of TuMeke social posts and comment threads

The client wanted to run an ad that drew a connection between people working on-site and living their daily lives. We were inspired by that juxtaposition and worked with the TuMeke team to craft a script, storyboard visuals, and stitch things together into a short, but powerful advertisement.

TuMeke Ergonomic Evaluation Types pages laid out with a connector line into a scrolling page carousel

TuMeke had insightful eBooks that were under-promoted and under-utilized. So when it came time to draft another eBook under the new brand, we took the opportunity to tease out social posts leading up to the eBook’s launch.

TuMeke social campaign timeline: an AI-Driven Ergonomics blog post, a carousel post and a comment thread promoting the eBook launch

The way in which we spun out different social posts from the main eBook was eye-opening for the TuMeke team. It made drafting future collateral a more holistic exercise with a more thoughtful approach to all the outlets at TuMeke’s disposal.

TuMeke Week 5/Release social posts: an AI-Driven Ergonomics blog card, a before/after MSD risk carousel and a Download eBook call to action

TuMeke mobile app screenshots beside the App Store and Google Play badges

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