Terraformation

Terraformation is a global forest restoration company that uses a number of approaches to reverse the effects of climate change via wide-spread reforestation and local partnerships.

Terraformation approached us because they needed help highlighting their partnership program in Hawaii. As time went on, their business grew to also include an accelerator program, their Terraware product, and a focus on storytelling through their own podcast. This evolution came with its own web-based needs.

For the website, we improved visual harmony and distilled information into an experience that felt easy to navigate, digest, and engage with across two key audiences. This led to changes in the sitemap, the introduction of new pages, and more image-led layouts, with regular moments of data driven interactivity through maps, cards, and carousels.

The outcome was a strategic structure geared toward the company’s myriad needs, and KPI’s. We not only communicated the trust needed for their on-the-ground operations, but also the impact, and scale of those operations to the corporate world. That meant commercialize the site; taking it from a storytelling hub, to both a storytelling hub, and an effective sales engine.