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Revolutionary engineering for arthroscopic procedures.

Joint Preservation Innovations came to us because they needed a Brand Identity and website to represent their exciting, paradigm shifting product. The goal for this project was to create a brand identity to be used across content like a website, pitch deck, etc. that consistently elicits awe and excitement from surgeons, and a hunger to learn more from strategic buyers and partners.

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"Your work has been incredible and we really feel your design, dedication to detail and skill in showcasing our vision has helped open a lot of doors for us. Some of the best money we have ever spent as a company."

Sanjeev BhatiaFounder and CEO, Joint Innovation Preservations
Brand visual identity board showing a minimalist tech-inspired design system with moodboard references, Abacaxi Latin VF typography, a neutral-to-dark color palette with red accents, and gradient applications.
Brand strategy board outlining project goals, mission, key brand attributes, and tone of voice, with scales positioning the brand from serious to playful, mature to innovative, elite to mass appeal, conventional to rebel, and friendly to authoritative.
Brand strategy slide defining the target audience—surgeons, strategic buyers, and partners—and outlining how the company differentiates itself through breakthrough surgical technologies for arthroscopy, endoscopy, and robotic surgery.

Project Goals: Because JPI is only able to release content and information in stages, the brand’s core identity needs to communicate the company’s forward thinking, paradigm-shifting tone with, and without large swaths of information.

Website design overview for Joint Preservation Innovations, showing key sections including the hero, product features, surgical applications, company milestones, leadership team, patents, contact form, and footer.
Website design for Joint Preservation Innovations’ patents page, showing virtual patent marking, Articulator™ patent information, issued patents by country, references, contact form, and footer.
Mobile website design for Joint Preservation Innovations, showcasing the Articulator™ Bone Resector, a news article on surgical innovation, and a patents and trademarks section.