GPX

The brand already had some visual energy baked into it, but lacked the contrast to bring said energy to life. We resurrected this by establishing some cooler tones that gave the warm colors opportunities to punctuate messaging and actions.

In a world full of heavy, gruff visuals, GPX had a unique opportunity to bring a friendlier perspective to its imagery. This came in the form of personified industries and colorful visual metaphors.

Even with welcoming illustrations, it was important to ground GPX to reality via photography. To add a sense of ownership to these photos beyond that of simple color correction, we established a literal through line that weaved its way through assets and materials.

GPX launched their Temperature and Humidity tracker and needed our help in creating a social campaign to announce it. As a team, we focused on creating content that highlighted how this product solves a crucial hole in the food and agriculture industry around food safety, and food waste - an issue that affects us all. The campaign received a 2.83x higher organic engagement rate than all other content posted during same time period.