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Secure intelligent assistant

A woman in a blazer studies a translucent AI chat panel projected above her phone, violet light glowing across her hands against a blurred glass office

Artemis is Decision’s living, breathing AI — designed to feel emotionally intelligent while remaining futuristic, precise, and clean. Our team collaborated with Decision to define a brand identity and digital presence that balances approachability and serenity with cutting-edge innovation.

The result is a cohesive identity and website that makes AI feel human, approachable, and trustworthy, while positioning Artemis as a powerful, next-generation tool in Decision’s product suite.

Engagement 2025 - present$70MSeed & Series A

The logo unites a modern sans-serif wordmark with a head and brain symbol, representing the fusion of human and artificial intelligence. Its clean geometry aligns seamlessly with the brand’s modular design system, while its simplicity and balance ensure recognition and adaptability at any scale. Together, these elements create a brand presence that is approachable, intelligent, and ready for the future.

The Artemis logo lockup grid: the rounded head-and-brain symbol beside the “Artemis” wordmark, labelled Symbol and Wordmark
“The Artemis AI Engine” promo card: “The next generation of AI support isn't just about chat - its about what it can do” above a Book Your Demo button
Artemis colour palette swatches: White, Light Gray, Light Sky Blue, Bright Sky Blue, Vivid Blue, Medium Violet, Desaturated Blue and Charcoal Black with hex values
A model in a stone grey Artemis t-shirt printed with the head-and-brain logo and the “AI on the Front Line. Humans Where It Counts.” tagline
An Artemis lanyard and name badge for John Rood, Director of Artificial Intelligence, printed with the brand tagline

The Artemis website was designed to embody its vision of AI that is both powerful and human-centered. Clean typography, spacious layouts, and soft gradients create a serene yet futuristic feel, while modular sections present information with clarity and ease.

Blending conceptual AI imagery with moments of human interaction, the site reinforces the brand’s message: “AI on the Front Line. Humans Where It Counts.” From product explanations to pricing and security details, every element is crafted to inspire trust, simplify complexity, and drive engagement.

Artemis website sections: the Knowledge/Training/Integration/Deploy onboarding steps, the three-tier Core/Growth/Enterprise pricing table, Built Inside an ERP Consultancy and Security & Compliance
Two Artemis sales-deck slides: “How we Work Together” four-step onboarding and “The Problem” AI-without-context slide, both branded decision.com/software/artemis
Close-up of an iPhone home screen showing the Artemis app icon, the head-and-brain symbol, beside the 1:41 status bar
An outdoor billboard mockup: the Artemis logo, “AI on the Front Line. Humans Where It Counts.” and decision.com/software/artemis beside a model wearing the branded t-shirt